RED DIGITAL CAMERA COMPANY
The digital camera that has taken the television and film industry by storm comes from an unlikely source, the founder of Oakley’s, Jim Jannard (retired in 2013). How that unlikely start up was made I can only wonder, however when you take a look at the cameras radical styling, it makes sense.
The Red Digital Cinema Camera Company was founded in 1999 for the express ideal of manufacturing digital cinematography tools. The company primarily produces Digital Cinema Cameras and their cameras have made incredible in roads within the industry in a very short timescale, which I think is unprecedented. Looking at the number of film and television projects that have used the RED brand I wanted to give a quick over view.